Alexander Boris Gugler
CFO & COO at notarity. Driving financial strategy and operational excellence to digitise legal services from Vienna, Austria.
Financial strategy, operations, and the regulated corners of legal technology.
& business
legal tech venture
served
operated in
Strategic
Leadership
With over a decade at the intersection of law, finance, and technology, I bring disciplined financial oversight and operational rigour to high-growth ventures. As co-founder of notarity, I architected the financial foundations that enable sustainable scaling.
My background includes legal practice at the Oberlandesgericht (Higher Regional Court), providing deep institutional knowledge of the legal frameworks we now modernise.
Off the clock, you'll find me on the football pitch — a lifelong passion that keeps me sharp, grounded, and reminds me that the best results always come from a strong team.
Financial Strategy
P&L ownership · Fundraising · Financial modelling
Legal Expertise
M&A · Capital markets · Court experience · Regulatory compliance
Operations
Scaling teams · Process optimisation
From the court
to the cap table
A decade spent learning how legal institutions actually work — then building a company that modernises them.
Three jurisdictions, one discipline
Business law and management in Vienna, international dispute resolution at ESADE in Barcelona, European economic integration in Bucharest. The global mindset was the curriculum, not a slogan.
A 20-person team and a €100k budget
As chairman of the winquadrat student association, I ran win2 — Austria's largest student conference — alongside partners including McKinsey, the World Bank and Baker McKenzie. First real team, first real budget.
Corporate, M&A and capital markets
Transactions and due diligence at Baker McKenzie, CMS, EY Law and Eisenberger & Herzog. Investor protection and capital markets work at Aigner. European law in Brussels. I learned where deals actually break.
Legal practice, OLG Wien district
Drafting judicial decisions across commercial, criminal and civil chambers — the institutional view of how legal formality really works.
Building the financial foundations
Co-founded a Vienna legal tech venture and architected its finance function from zero: P&L structure, financial model, fundraising narrative, reporting discipline.
CFO & COO of a growing company
Owning both sides of the house — capital and operations. Scaling teams, tightening processes, and keeping unit economics honest while the client base grew past 1,000 businesses.
Operating internationally
Running finance and operations across global markets, with a bias toward regulated industries where trust is the product and execution is the moat.
Global infrastructure for trusted digital transactions — dissolving borders between jurisdictions and bringing centuries-old legal institutions into a real-time digital era. I own finance and operations.
Visit notarity ↗Let's
Connect
Open to conversations about legal tech, financial strategy, and scaling ventures.